By now you have surely seen this awesome wedding video.  Yeah, it's fun, and cool, and we all wish we had been as clever at our own weddings... All that said, the more interesting story (to me, at least) is that the song in the video, Chris Brown's FOREVER, a song that is a year old, is suddenly in the Top 10 on the iTunes charts (#7 as I write this.)  What does that tell you?  What many of us already know: that open and fair use of music in videos and other mash-ups drives awareness and interest, and awareness and interest drives SALES!

There are many "home made" videos on YouTube that have had their soundtracks silenced by the record industry.  Imagine the missed opportunity here if Chris Brown's label had shut down this charming and disarming innocent use of a great song...